高校商务英语教学中跨文化交际能力的培养研究汇报人：2024-01-20
CATALOGUE目录introductionCrossculturalCommunicationCompetenceandBusinessEnglishTeachingAnalysisoftheCurrentSituationofBusinessEnglishTeachinginUniversitiesStrategiesandpracticesforcultivatingcross-culturalcommunicationskills
CATALOGUE目录Evaluationandimprovementoftheeffectivenessofcultivatingcross-culturalcommunicationskillsConclusionandOutlook
01introduction
Inthecontextofglobalization,cross-culturalcommunicationskillshavebecomeanessentialcorecompetencyforbusinessEnglishtalents.Thereisinsufficientemphasisoncultivatingcross-culturalcommunicationskillsinbusinessEnglishteachingindomesticandforeignuniversities.Thisstudyaimstoexplorethecurrentsituation,problems,andstrategiesforcultivatingcross-culturalcommunicationskillsinbusinessEnglishteachinginuniversities,providingtheoreticalsupportandpracticalguidanceforthereformofbusinessEnglishteachinginuniversities.Researchbackgroundandsignificance
ResearchObjectivesandIssuesThroughempiricalresearch,analyzethecurrentsituationandexistingproblemsofcultivatingcross-culturalcommunicationskillsinbusinessEnglishteachinginuniversities,proposetargetedimprovementstrategies,andpromotethereformofbusinessEnglishteachinginuniversities.ObjectiveWhatisthecurrentsituationofcultivatingcross-culturalcommunicationskillsinbusinessEnglishteachinginuniversities?Whataretheissues?Howtoimprove?Question
Empiricalresearchmethodssuchasquestionnairesurvey,interviews,andclassroomobservationwereusedtocollectdataandconductanalysis.MethodSelectingteachersandstudentsmajoringinBusinessEnglishfrommultipledomesticuniversitiesasresearchsubjects,conductingcrossregionalandcrossschoolsurveys.Atthesametime,reviewandanalyzerelevantliteratureathomeandabroadtounderstandthecurrentresearchstatusandtrendsathomeand
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